Providing businesses with an outsourced approach to strategy, growth, and structured planning.
Every business needs professional and experienced support at some point in their journey. It’s the skills we are lacking as a business that we often need to focus on the most. Hudson Strategy is here to help start-up and growing businesses, by providing professional consultants that can coach and mentor your team, solve business critical problems and offer strategic support to help propel your business forward.
A global
client base
70+
team of professionals
2,000+
happy clients
40+ countries we support businesses in
HOW WE HELP YOU
We help organizations including:
Our dedicated services in detail
At Hudson Strategy we offer seven services that aid business growth by powering process driven performance.
Sales Strategy
It’s essential for any business to know what they’re selling and the value of that product/service to the market they’re selling it to. How else will you stand out from the competition?
Revenue generation is critical to business survival, but so is profit. Sustainable businesses, need customers, they need sales, and they need profit. A well-documented sales strategy gives your sales team purpose, to know what they’re working towards, and understand when they’ve achieved. It also helps business owners clearly set objectives and understand how well the business is performing against stock levels or service availability.
Working with Hudson shows clients how to maximize the performance of this critical department, whilst ensuring your products and services sell at the desired price. A Hudson strategy will include motivation tactics for improved team performance, increased lead to sale conversions and tools for more effect prospecting.
Growth Strategy
A growth strategy helps businesses to identify, plan and overcome future challenges the business may face when entering new markets or launching new products and services. It also helps business owners identify the growth potential of any given division or product offering.
Each business plan we develop for a client has a clear purpose and our clients often return when the plan needs adapting or updating. It’s also recommended that the plan is revised annually so you can assess where you are against your goals and objectives. It’s a great motivator to keep your business on track.
Prices start from only $2,500 and delivered by a senior consultant.
Business Plan
In partnership with Hudson Business Plans we work with clients to deliver outstanding business plans that are 100% fit for purpose. Clients approach us to deliver business plans of all kinds, including to raise finance, seek out investors, for immigration purposes, to start a new business, to grow an existing offering, to start franchising their business and more.
Each business plan we develop for a client has a clear purpose and our clients often return when the plan needs adapting or updating. It’s also recommended that the plan is revised annually so you can assess where you are against your goals and objectives. It’s a great motivator to keep your business on track.
Prices start from only $2,500 and delivered by a senior consultant.
Bid Strategy
When deciding to start bidding on government contracts it’s essential to have a solid bid / no bid strategy. It’s easy to want to bid for everything that comes up with your dedicated keywords and service offering, but just because you can deliver it, doesn’t mean you should bid for it.
A lot of time is wasted, and ROI will be low, if you embark on government bidding with no clear strategy of how to do it. When working with Hudson, we will assess your business, your financials, your experience and client list and propose the most cost-effective way to move forward with your bidding strategy. Government bidding isn’t for everyone, and it requires a huge investment of time, money and internal resources, but if you get it right, you can see a quick return on investment and win life changing contracts.
Our consultants have decades of experience winning contracts from $10,000 to $billions and everything in between and they have knowledge of working on both the buy and supply side of bidding which means your strategy will be delivered with inside knowledge of how buyers will critique your RFP, further proving the invaluable insight Hudson can provide your team.
Product / Service Strategy
When embarking on a new product or service launch, it’s critical that a well-defined strategy has been developed. This allows a planned approach to take the new offering to market, it assesses risk, reviews the competition, addresses pricing points and looks at a potential return on investment.
When working with Hudson Strategy, we will challenge your ideas and concepts to ensure no stone is left unturned before launch. Businesses don’t need nasty surprises a week into a launch campaign, and marketing messages need to be on point and accurate. You can’t claim you’re first to market, only to find out, you’re not.
Knowing who your target audience is also critical – the moto of ‘everyone’s a potential customer’ is a way to see quick failure, by burning through marketing budget for little return.
Hudson Strategy will help you plan your product offering, it’s launch, core product messaging, your customer base, pricing point, understand those already competing in your space and the added value you bring to the market, all whilst working towards your customer’s expectations.
Marketing Strategy
Businesses develop marketing strategies for many reasons. You may be a start-up business with no market traction. You may be looking to do a land grab of customers or launch a new product or service. Whatever the reason, our experienced team at Hudson Strategy, in partnership with Hudson’s creative agency, Vocal, can help.
Our core goal is to help you reach your target audience, so we’ll use our experience, tried and tested strategies, market knowledge and global presence to make the process as seamless as possible.
The marketing tactics we propose will depend on what you’re marketing, your pricing point and monetary commitment. We will provide options and solutions to meet different budgets and help you understand the solutions we’re proposing so you can monitor return on investment and likely product/service sales.
We’ll build your strategy around your company vision and objectives, your target audience and personas, the businesses positioning within the marketplace and your timeline for implementation.
Tech Driven Transformation
Businesses need to adapt to technology – fact. We can’t hide from it. We need to embrace it and encourage our workforce to do the same. Effective leadership and messaging are essential during the implementation of new technology.
Hudson Strategy will work with you to define what is needed to move your business forward by completing an analysis of your current technology and what is needed for a refresh. It may be that you can commercialize a product and make a new income stream. If your business needs something that isn’t currently on the market, we can almost guarantee others need it too.
Our experienced consultants will work with you to align the core focus of your digital transformation, prepare for a shift in culture, set a realistic budget alongside implementation milestones, help you spec out any bespoke technology that is needed, seek out partners or suppliers, and then help you scale and transform.
Partnering with our Hudson Labs division, we can ensure you have the best business consultants working on your strategy, and exceptional technical minds too.
Customer First Strategy
It’s super easy to talk about being a customer first company, but it’s a huge commitment.
Before committing to a customer first approach, first we need to understand what that actually means.
Being a customer first business, means that you’re constantly looking for ways to consistently and proactively deliver a positive customer experience by designing solutions that constantly have your customers in mind. This means that developing an annual customer first strategy probably isn’t going to cut it. Your strategy needs to be a constantly evolving document with a solid set of procedures, and it means communicating with your customers constantly to gain feedback so you can implement effective strategies for continuous improvement.
When working with Hudson, we will show you how to build a customer base that has an emotional attachment to your brand, thereby increasing profit and market share. Research shows that if you do this effectively it will improve your bottom line and will change their future buying habits.
As a one-time strategy isn’t going to cut it, our experienced customer consultants will work with you quarterly to research, review and implement new strategies, ensuring your team are trained on how to effectively implement a customer first strategy across your different audience groups.
Procurement Strategy
Hudson Strategy in partnership with Hudson Procure, can help you set the right procurement strategy for your business, whilst considering your core annual goals and objectives.
Our team have decades of global procurement experience, allowing us to work with businesses who not only procure from their home country, but also abroad.
Our goal is to help businesses drive greater value from their procurement strategies. We’ll help you understand your current purchasing habits and prioritize spending.
Our procurement specialists will analyze your spending activity and provide you with a summary of our findings. Once the analysis is complete, we’ll use our experience to produce a detailed procurement plan, suggesting procurement routes, timeframes and anticipated value attainments.
By contracting Hudson Strategy, we’ll work with you to improve your procurement behavior, whilst also guiding you through the process.
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Strategy Successes
See what our clients have to say about our experienced and knowledgable consultants.
Delivered: Sales Strategy, Printing Business 
Delivered: Procurement Strategy/Policies, Charity 
English (United States) 
English (UK)