Sales Strategy

It’s essential for any business to know what they’re selling and who they’re selling it to.  How else will you stand out from the competition?

Revenue generation is critical to business survival, but so is profit.  Sustainable businesses, need customers, they need sales, and they need profit.  A well-documented sales strategy gives your sales team purpose, to know what they’re working towards, and understand when they’ve achieved.   It also helps business owners clearly set objectives and understand how well the business is performing against stock levels or service availability.

Working with Hudson shows clients how to maximize the performance of this critical department, whilst ensuring your products and services sell at the desired price. A Hudson strategy will include motivation tactics for improved team performance, increased lead to sale conversions and tools for more effect prospecting.

What’s included in a Hudson Sales Strategy?

That hugely depends on your business and what you’re selling, but we’ll look at:

• Growth goals
• Sales KPIs & targets
• Buyer personas
• Proposed sales processes
• Sales management tracking
• Software suggestions
• Customer relationship management
• Upsell & cross sell strategies
• Team structure
• Competitor analysis
• Product & service positioning
• Sales tactics

Watch out for Sales VLE which will launch in 2023, an online learning course for those wishing to propel their sales teams forward.  Delivered by our sister business Alpha.