Marketing
Strategy

Businesses develop marketing strategies for many reasons.  You may be a start-up business with no market traction.  You may be looking to do a land grab of customers or launch a new product or service.  Whatever the reason, our experienced team at Hudson Strategy, in partnership with Hudson’s creative agency, Vocal, can help.

Our core goal is to help you reach your target audience, so we’ll use our experience, tried and tested strategies, market knowledge and global presence to make the process as seamless as possible.

The marketing tactics we propose will depend on what you’re marketing, your pricing point and monetary commitment.  We will provide options and solutions to meet different budgets and help you understand the solutions we’re proposing so you can monitor return on investment and likely product/service sales.

We’ll build your strategy around your company vision and objectives, your target audience and personas, the businesses positioning within the marketplace and your timeline for implementation.

What’s included in a Hudson Marketing Strategy?

Included in our plans is:

• Your company’s value proposition
• Full market analysis
• Analysis of your current business and marketing processes
• Brand analysis
• Key brand messaging
• Customer personas
• Analysis of your products/services and competitors
• Proposed new marketing tactics based on your budget allocation
• Marketing management and tracking
• Marketing KPIs
• Resource planning
• SEO strategy
• Digital strategy

Watch out for Marketing VLE which will launch in 2024, an online learning course for those wishing to improve their marketing skills.  Delivered by our sister business Alpha.