Product/service strategy

When embarking on a new product or service launch, it’s critical that a well-defined strategy has been developed.  This allows a planned approach to take the new offering to market, it assesses risk, reviews the competition, addresses pricing points and looks at a potential return on investment.

When working with Hudson Strategy, we will challenge your ideas and concepts to ensure no stone is left unturned before launch.  Businesses don’t need nasty surprises a week into a launch campaign, and marketing messages need to be on point and accurate.  You can’t claim you’re first to market, only to find out, you’re not.

Knowing who your target audience is, is also critical – the moto of ‘everyone’s a potential customer’ is a way to see quick failure, by burning through marketing budget for little return.

Hudson Strategy will help you plan your product offering, it’s launch, core product messaging, your customer base, pricing point, understand those already competing in your space and the added value you bring to the market, all whilst working towards your customer’s expectations.

What’s included in a Hudson Product / Service Strategy?

We will include:

• Information about your product / service vision
• Goals and objectives for your new products and services
• Market analysis and review competition
• Your unique value proposition
• Your pricing points
• Your promotional channels and likely return
• Your likely customer base and how they buy
• Milestones for successful product launch
• Management plan
• Product KPIs

Watch out for Launch with VLE which will launch in 2024, an online learning course for those building and launching new products into a local or global market.  Delivered by our sister business Alpha.